How is a Strategic Plan different from a Business Plan?

A Strategic Plan is primarily used for implementing and managing the strategic direction of an existing organization. It often revisits mission, vision, and value statements. A Business Plan is used to start a business, obtain funding, or direct operations. The two plans often cover different time frames as well.

Are all Strategic Plans the same?

Most Strategic Plans include certain key components: mission and vision statements, goals, strategies, and implementation plans. But the more important question to ask is “what do we want our Strategic Plan to accomplish?” Do we need to re-evaluate our mission in light of recent developments? Are we facing a sea change with respect to funding or regulatory […]

When is the best time to launch a Strategic Planning initiative?

If you don’t have a Strategic Plan currently in place, the answer is “now!” Having said that, organizations often launch strategic planning initiatives when they are facing a change in executive leadership. Some do it to help them identify the perfect candidate. Others do it soon after they have a new executive in place so […]

How often should an organization update its Strategic Plan?

Current strategic planning methodology is designed to help organizations view themselves in new and creative ways, and position themselves for continued growth and development. The focus is on creating a process that helps an organization deal effectively with change – whether in the form of opportunity or threat – while staying true to its mission […]

How can Strategic Planning help my organization/destination – especially now?

Strategic planning allows an organization to identify, prioritize, and focus on what’s important. It also helps engage audiences that are critical to success and sustainability. A well-designed and customized planning process can foster input from both internal and external stakeholders to help chart the organization’s (or destination’s) future, articulate strengths, identify issues and define solutions. […]

Should we use an outside facilitator to assist with our planning process?

Most organizations will use a consultant to help them develop their Strategic Plan for several reasons. An experienced planner will know what tools are needed to assemble a Strategic Plan that meets your organization’s unique needs. He or she will be able to devote the time and energy necessary for the planning process. And an […]