The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax – an amount added to each visitor’s stay at a recognized lodging property (hotel, motel, […]
Virtual and Real Experiences
These are unusual times – difficult for so many organizations and people attempting to survive the COVID-19 crisis. While many of us remain sheltered in place, one great way to experience heritage sites is via virtual tours. Hillwood Estate, Museum and Gardens (in Washington, DC) offers a series of digital offerings into the life of […]
New Jersey’s Revolutionary War Sites: Site & Visitor Readiness Assessment
The Crossroads of the American Revolution Association and the New Jersey Historical Commission recognized the need for a baseline assessment to determine the visitor readiness and necessary enhancements of the state’s 150 sites related to the American Revolution. Hargrove International teamed up with Clarke Caton Hintz and Hunter Research for a year-long project to assess […]
Trailing of the Sheep Festival Recognized (2017)
Every year members of the Society of American Travel Writers nominate worthy candidates for the Phoenix Award recognizing “individuals, communities, or organizations that have contributed to a quality travel experience through conservation, preservation, beautification or environmental efforts”.
Cultural Heritage Tourism Book
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing […]