Audiences and Inclusion
The American Alliance of Museums and Wilkening Consulting have created a timely and informative primer for “Cultivating More Inclusive Attitudes Among the Public.” Great insights and valuable instruction for all organizations seeking to be more engaging and inclusive.
Philanthropy’s Blind Spot
The informative report on “Philanthropy’s Rural Blind Spot” by Robert Atkins, Sarah Allred & Daniel Hart, in the Spring 2021 Stanford Social Innovation focuses on the lack of philanthropic support for rural areas in New Jersey. It also rightly acknowledges that that imbalance exists nationwide. The pandemic has intensified the challenges that many of our […]
How Nonprofits Can Improve Online Gatherings
This article from the Chronicle of Philanthropy underscores what many of us have learned from participating in way too many Zoom calls and meetings in 2020. The Goodman Center conducted a study of more than 4,400 nonprofit employees working remotely during the pandemic. The survey findings show how ineffective many online meetings are, and also […]
Scenario Planning as a Organizational Tool
There seems to be a lot of advice about what to do when life throws you a curveball. And for someone like me, who is a planner, the unknown – and subsequent uncertainty of what the next month or year holds – can be unsettling. While vaccination is certainly providing hope to overcoming the pandemic, […]
Reimagine Your Nonprofit to Survive the Crisis by Steve Zimmerman (Harvard Business Review)
Much has been written about how nonprofits need to adapt in order to survive the pandemic and thrive in the “new normal” that will follow. This piece provides a succinct and cogent argument for an approach that focuses on four key dynamics: a nonprofit’s impact, people, finances, and community. We will probably integrate this approach […]
How Residents Feel About Tourism
Great New York Times article (May 19, 2020) on the loss of tourism in 11 of the most heavily visited places on earth, and residents’ reaction to this “bittersweet experience” of having the cities to themselves. What a great opportunity we have to consider new ways of managing the host-guest relationship and offering quality travel […]
The Future of Travel: How the Industry Will Change After the Pandemic (New York Times – May 6, 2020)
Great article about various segments, especially Green (Sustainable) Travel and what consumers will want/need when they start to travel.
The Future 100: 2.0.20 (May 13, 2020)
Released annually by Wunderman Thompson, this consumer trends report has been updated to reflect the changing environment due to the COVID-19 crisis (released May 13, 2020). The Future 100: 2.0.20 features 20 of the original 100 consumer trends that have been escalated or accelerated due to the pandemic, and also five additional trends worthy of […]
Marketing vs. Management – A Lesson from COVID-19 and the Faroe Islands
The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax – an amount added to each visitor’s stay at a recognized lodging property (hotel, motel, […]