Black History month provides a great opportunity to raise awareness about African American heritage and U.S. destinations with important stories to tell. Natchez, Mississippi is one of these places. Recent research conducted by colleague Berkeley Young for the Natchez CVB reports that visitors to Natchez value heritage experiences. Sunday’s article in the Natchez Democrat reflects on Young’ research, my own observations and recommendations, as well as commentary by local leaders on how Natchez can enhance its heritage tourism experiences and educate travelers about the contributions of African Americans to the building, growth and sustainability of this Southern city. As Natchez prepares to celebrate its 300th anniversary, expanding heritage tourism to include stories relevant to the past and present (including its African American heritage) is a great economic development and education strategy.