How can Strategic Planning help my organization/destination – especially now?

Strategic planning allows an organization to identify, prioritize, and focus on what’s important. It also helps engage audiences that are critical to success and sustainability. A well-designed and customized planning process can foster input from both internal and external stakeholders to help chart the organization’s (or destination’s) future, articulate strengths, identify issues and define solutions. Now more than ever, organizations and destinations need to stay on course but also be nimble enough to handle crises and pivot when necessary – without compromising mission or vision.