The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax - an amount added to each visitor's stay at a recognized lodging property (hotel, motel, Airbnb, VRBO, cabin, etc.) that is collected by state revenue offices and then dispersed back to the destination's county or city for allocation of funds to a designated DMO. As much of the world continues to shelter at home, many DMOs are turning their attention ...
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These are unusual times – difficult for so many organizations and people attempting to survive the COVID-19 crisis. While many of us remain sheltered in place, one great way to experience heritage sites is via virtual tours. Hillwood Estate, Museum and Gardens (in Washington, DC) offers a series of digital offerings into the life of Marjorie Merriweather Post, her home and gardens, and personal collection of more than 20,000 objects. Other sites around the country also provide virtual windows to the past - I encourage you to check them out for not only a great history lesson but also to ...
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In 1989 I had the great privilege of working with the National Trust for Historic Preservation on a new initiative to study the relationship between preservation and promotion. That initiative led to a heritage tourism movement that has lasted three decades, in part to five principles guiding asset-based economic development. These five principles continue to serve as a roadmap for appropriate and sustainable growth of heritage tourism, whether focusing on historic, cultural, or natural assets. As we approach a new year, consider these principles when developing or marketing your destination. They will ensure the distinctive “personality of place” is maintained ...
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