There seems to be a lot of advice about what to do when life throws you a curveball. And for someone like me, who is a planner, the unknown - and subsequent uncertainty of what the next month or year holds - can be unsettling. While vaccination is certainly providing hope to overcoming the pandemic, we certainly aren't out of the woods yet - and many organizations across the country still face closures or are at risk of survival. The pandemic, and other crises, taught me that information is power. It helps us to navigate uncharted waters and make better ...
Read More

The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax - an amount added to each visitor's stay at a recognized lodging property (hotel, motel, Airbnb, VRBO, cabin, etc.) that is collected by state revenue offices and then dispersed back to the destination's county or city for allocation of funds to a designated DMO. As much of the world continues to shelter at home, many DMOs are turning their attention ...
Read More

These are unusual times – difficult for so many organizations and people attempting to survive the COVID-19 crisis. While many of us remain sheltered in place, one great way to experience heritage sites is via virtual tours. Hillwood Estate, Museum and Gardens (in Washington, DC) offers a series of digital offerings into the life of Marjorie Merriweather Post, her home and gardens, and personal collection of more than 20,000 objects. Other sites around the country also provide virtual windows to the past - I encourage you to check them out for not only a great history lesson but also to ...
Read More