This destination in northwest Washington state boasts an abundance of natural assets and recreational activities. With attractive and vibrant downtowns as well as a variety of historic sites, local leaders wanted a tool to bring the communities together and build a sustainable, year-round tourism plan focusing specifically on their cultural heritage. The Lummi and Nooksack culture present unique educational experiences for visitors, yet a need to cultivate these opportunities with respect for and directed by the tribal leadership was recognized. Hargrove International led a planning committee – along with various community leaders and stakeholders – through a comprehensive process to inventory cultural heritage assets, conduct market profiles and competitive analysis, set goals and objectives, create a “strategy screen” to prioritize projects, and established a one-year Action plan to move the process into implementation.