This award-winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails’ development, marketing, and management. Hargrove led a team of research and marketing experts to investigate various opportunities, determine the feasibility of potential products and services, and create an actionable business plan with a development schedule and criteria, marketing plan, operations and management, investment sources, and financial pro forma. The LLC is moving forward with recommended strategies outlined in the Texas Heritage Trails LLC Business Plan.
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