What is Placekeeping?
Initially defined by NEA and Robert Bedoya, placekeeping is the act of honoring the cultural lives of the community, preserving and protecting local architecture, craft, and other authentic characteristics of place. These assets often serve as a magnet to attract cultural heritage travelers. During destination assessments, the identification of authentic assets that are important to […]
New Jersey’s Revolutionary War Sites: Site & Visitor Readiness Assessment
The Crossroads of the American Revolution Association and the New Jersey Historical Commission recognized the need for a baseline assessment to determine the visitor readiness and necessary enhancements of the state’s 150 sites related to the American Revolution. Hargrove International teamed up with Clarke Caton Hintz and Hunter Research for a year-long project to assess […]
Louisiana Colonial Trails Byway Assessment
On-site assessment of this state byway to determine visitor readiness, potential themes, and suggested markets to target for visitation. The resulting report and presentation workshop delivered a set of recommendations for product development and experience improvements/enhancements, itineraries to attract RV and motorcycle markets, and suggested themes for group tours. ( June 2019)