Immersive experiences, engagement with locals, authenticity, and activities/products that aren’t available at home are four trends resonating with visitors today. Another trend that destinations are grappling with is overtourism, where capacity management is necessary to ensure quality experiences and resource stewardship.
Cultural and heritage tourism focuses on authentic local assets, both tangible and intangible, to attract visitors to a destination. These assets are what define the “personality of place” and, when considered with the natural assets, are unique to the location. Unlike manufactured tourism, which can be located anywhere, cultural heritage tourism is founded on the […]