Using an outside professional is important for three reasons. First – using a consultant allows you to access the expertise you probably don’t already have on your current staff. Second – an outside consultant can often identify, during the course of confidential conversations with key staff and volunteer leadership, potential problem areas that warrant attention. […]
What is a Campaign Feasibility Study?
A Feasibility Study is an in-depth analysis of an organization’s ability to raise funds for a specific purpose or purposes. It is almost always conducted by an impartial expert consultant with extensive experience leading successful campaigns. A Feasibility Study should include confidential interviews with current and potential lead donors, staff, volunteer leadership, opinion leaders in […]
Is it always beneficial to conduct a Feasibility Study?
A Feasibility Study should help an organization determine the likelihood that it can raise a specific amount of money for a specific purpose. A truly comprehensive Study, with both internal and external components, can also identify potential problems with the Case Statement, structure commemorative gift opportunities, determine how long it might take to raise the […]
92nd Street Y Capital Campaign
The 92nd Street Y, a premier cultural institution and community center in New York City, engaged John Bauser in 2011 to assess their ability to launch a $150 million campaign and to assemble a comprehensive and actionable campaign plan. Bauser evaluated 92 Y’s current fundraising capacity, infrastructure and effectiveness, as well as the organization’s ability […]