Cheryl Hargrove is President of Hargrove International, Inc. With an emphasis on cultural heritage tourism, Cheryl has worked with a diverse collection of clients over the last three decades. Cheryl utilizes her international network and broad industry experience to offer clients added value and access. A native Georgian, Cheryl has consulted on cultural heritage tourism […]
What is Heritage Tourism?
“Traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present. It includes visitation to cultural, historic, and natural resources.” (Source: National Trust for Historic Preservation)
What is the difference between Cultural Tourism and Heritage Tourism?
The United National World Tourism Organization defines Cultural Tourism as “movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and pilgrimages.” Heritage Tourism, as defined by the National Trust […]
New Jersey’s Revolutionary War Sites: Site & Visitor Readiness Assessment
The Crossroads of the American Revolution Association and the New Jersey Historical Commission recognized the need for a baseline assessment to determine the visitor readiness and necessary enhancements of the state’s 150 sites related to the American Revolution. Hargrove International teamed up with Clarke Caton Hintz and Hunter Research for a year-long project to assess […]
Louisiana Colonial Trails Byway Assessment
On-site assessment of this state byway to determine visitor readiness, potential themes, and suggested markets to target for visitation. The resulting report and presentation workshop delivered a set of recommendations for product development and experience improvements/enhancements, itineraries to attract RV and motorcycle markets, and suggested themes for group tours. ( June 2019)
New Report on Declining Historic Site Visits
Bad news is never welcome. Opening my inbox to read about a new report from the American Academy of Arts & Sciences’ Humanities Indicators (HI) project on declining visitation to historic sites was indeed disappointing, but not unexpected. The report, citing visitation from 1979 to 2012, found that “with each birth cohort Americans of all […]