Louisiana Birding Trail Update
This statewide program needed a refresh after its initial creation 20 years ago. The Louisiana Office of Tourism hired Hargrove International to establish criteria for inclusion, update/validate current site listings, identify and assess new sites, map sites by regions, produce ornithological lists for each region, secure images of sites and bird species, and write compelling […]
Louisiana Colonial Trails Byway Assessment
On-site assessment of this state byway to determine visitor readiness, potential themes, and suggested markets to target for visitation. The resulting report and presentation workshop delivered a set of recommendations for product development and experience improvements/enhancements, itineraries to attract RV and motorcycle markets, and suggested themes for group tours. ( June 2019)