Louisiana Colonial Trails Byway Assessment
On-site assessment of this state byway to determine visitor readiness, potential themes, and suggested markets to target for visitation. The resulting report and presentation workshop delivered a set of recommendations for product development and experience improvements/enhancements, itineraries to attract RV and motorcycle markets, and suggested themes for group tours. ( June 2019)
Kansas Byways Management & Marketing Plan (2010-2020)
With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities […]