The Future 100: 2.0.20 (May 13, 2020)

Released annually by Wunderman Thompson, this consumer trends report has been updated to reflect the changing environment due to the COVID-19 crisis (released May 13, 2020). The Future 100: 2.0.20 features 20 of the original 100 consumer trends that have been escalated or accelerated due to the pandemic, and also five additional trends worthy of consideration due to future impacts. A must-read each year, this report is even more relevant as we move forward to recovery.