Thematic trails couple similar sites/activities/experiences together like a string of pearls, offering visitors a greater opportunity to explore a common interest. When clustered together, each designated site of a thematic trail provides a distinct piece of a richer, more in-depth thematic story that is often stronger and more impactful than the individual site experience. The trail can also be branded to attract a broader audience, encouraging visitors to spend more time in one or more destinations.
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