Approaching its second decade of service, the Clinch River Valley Initiative (CRVI) stood at a crossroads. This pioneering economic development enterprise had launched numerous successful programs to help transform the economy of Southwest Virginia from its reliance on the former coalfields of Southwest Virginia. However, CRVI’s original funding was about to expire and it lacked the organizational structure necessary to provide continuity and attract new and more diverse financial support. During the course of an intensive six-month engagement, Hargrove International helped CRVI revise its mission and vision statements, identify and evaluate new organizational structures, develop a plan to elevate its visibility, review, and revise its programmatic goals, and assemble a detailed two-year implementation plan. All of this was accomplished while preserving CRVI’s core values as grassroots, community-focused, inclusive economic development organization dedicated to developing and protecting the Clinch River Valley – one of the most biodiverse regions in North America.