With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities in organization, interpretation, product development, marketing and funding to sustain and enhance the byway program. Assessment of visitor experiences along the 10 byways, review of existing plans and identification of key trends led the team to create new systems for state implementation and management along with new development and marketing strategies.
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