Hospitality companies are “collaborating with artists to transform spaces that engage guests on an emotional and sensory level,” according to the annual consumer trends report by VML. The Future 100: 2025 also focuses on the trends in solo travel and incentivized good behavior (to counter overtourism). Download this free report to learn more about other consumer trends in travel & hospitality, as well as top trends for culture, food & drink, retail, health & wellness, innovation, and brands & marketing.
