Five Principles

These principles were developed during the National Trust for Historic Preservation’s Heritage Tourism Initiative (1990-1993) when I served as the program’s first manager. The principles were later “reordered” when arts and cultural organizations recognized their importance. Now, 35 years later, the principles are as relevant and significant as when created. Focus on Authenticity & Quality […]

30 and Still Relevant

In 1989 I had the great privilege of working with the National Trust for Historic Preservation on a new initiative to study the relationship between preservation and promotion. That initiative led to a heritage tourism movement that has lasted three decades, in part to five principles guiding asset-based economic development. These five principles continue to […]