“Welcome to Country”

Attending the ICOMOS General Assembly meeting in Sydney this September, I experienced a very respectful recognition of Indigenous Tribes in Australia. Every tour guide, conference speaker, and even the pilot of a Qantas flight, began their “Welcome to Country” by “recognizing the traditional owners of this land” then citing the name of the specific tribe, […]

Report from Rhodes: First Impressions

Welcome to my first installment of a series on lessons learned while living in Greece for a month. We spent the majority of our time in Old Town Rhodes, an incredible World Heritage Site. The experience allowed me and my husband, John, a first-hand opportunity to learn more about Greek life, Greek traditions, Greek food […]

What are the trends in cultural heritage tourism?

Immersive experiences, engagement with locals, authenticity, and activities/products that aren’t available at home are four trends resonating with visitors today. Another trend that destinations are grappling with is overtourism, where capacity management is necessary to ensure quality experiences and resource stewardship.

What is the difference between Cultural Tourism and Heritage Tourism?

The United National World Tourism Organization defines Cultural Tourism as “movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and pilgrimages.” Heritage Tourism, as defined by the National Trust for Historic […]

What are the Five Steps of Cultural Heritage Tourism?

These five steps are modified from the original four steps created during Hargrove’s tenure at the National Trust for Historic Preservation. The fifth step, manage for growth and sustainability, was added to ensure destination and site managers focused beyond the initial development phase – to constantly manage the carrying capacity and measure the impact against […]

What is Cultural Heritage Tourism?

“Traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present. It includes visitation to cultural, historic, and natural resources.” (Source: National Trust for Historic Preservation)

Cultural Heritage Tourism: Five Steps for Success and Sustainability

cultural-heritage-toursim-5-steps-to-success-and-sustainability

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region, or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing […]

Marketing vs. Management – A Lesson from COVID-19 and the Faroe Islands

The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax – an amount added to each visitor’s stay at a recognized lodging property (hotel, motel, […]