What are the Five Steps of Cultural Heritage Tourism?

  1. Analyze the Potential.
  2. Plan and Engage.
  3. Develop Authentically.
  4. Market for Positive Impact.
  5. Manage for Growth and Sustainability.

These five steps are modified from the original four steps created during Hargrove’s tenure at the National Trust for Historic Preservation. The fifth step, manage for growth and sustainability, was added to ensure destination and site managers focused beyond the initial development phase – to constantly manage the carrying capacity and measure the impact against resource conservation and stewardship.