Thematic trails often use intangible or tangible culture and heritage to define their emphasis and are not always linear. Unlike...
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Linking historical and cultural sites, communities, or nature-based activities together like a string of pearls can enhance their individual marketability and sustainability. An effective “trail” or linked collection, however, needs a common thread connecting them together so each asset contributes to the overall experience. Criteria for trail participation are also important to recognize contributing assets to create a critical mass of activities that can be marketed as a thematic group.
From inception to interpretation, Hargrove International identifies and implements a results-driven process to create or enhance a thematic, marketable trail to brand locations and add activities for residents and visitors.
Thematic trails often use intangible or tangible culture and heritage to define their emphasis and are not always linear. Unlike...
Read MoreThematic trails couple similar sites/activities/experiences together like a string of pearls, offering visitors a greater opportunity to explore a common...
Read MoreCriteria help define the core elements for participation. For a thematic trail, the most essential criterium for evaluation is how...
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As a follow-up to the inaugural Appalachian MapGuide produced in partnership with National Geographic, the Appalachian Regional Commission contracted for...
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When the eight DMO members of the 25-year-old Georgia’s Antebellum Trail wanted to determine if a name change was needed,...
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This statewide program needed a refresh after its initial creation 20 years ago. The Louisiana Office of Tourism hired Hargrove...
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