When the eight DMO members of the 25-year-old Georgia’s Antebellum Trail wanted to determine if a name change was needed, Hargrove International set out on a research-based investigation and on-site assessment to analyze the trail’s current Antebellum-era experiences and historical interpretation. Following the presentation of research and assessment findings, the group (representing Athens, Watkinsville, Eatonton, Milledgeville, Macon, Madison, and Gray-Old Clinton, Georgia) determined a name change was appropriate and proceeded with rebranding. Hargrove proposed new criteria for selecting contributing sites based on the new name and trail theme: Georgia’s Trail of Legacy & Lore focusing on cultural arts, architecture, and heritage.
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