Measuring Fundraising Effectiveness, joint project of the Association of Fundraising Professionals,, BoardSource and GuideStar

This landmark publication and its accompanying conversation guide and toolkit help nonprofits move beyond the “cost of fundraising” as nonprofits’ sole measure of fundraising effectiveness.  Drawing on the resources of four of the nation’s leading service organizations, Measuring Fundraising Effectiveness, identifies two new metrics for determining success and provides detailed information on how nonprofits can accurately measure their progress toward these key goals. Any forward-thinking nonprofit will make sure these three metrics are the basis for their annual and long-range development planning.