As president of Young Strategies, Inc., Berkeley excels at all types of market research and strategic planning for tourism destinations large and small. With 20+ years of experience, Berkeley has worked with more than 100 destinations in 26 states and is a frequent speaker at national conferences. Young Strategies and HTC Partners recently collaborated on […]
Texas Heritage Trails LLC Business Plan
This award winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails’ development, marketing and management. Hargrove […]