Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn More
The Future 100: 2.0.20 (May 13, 2020)
Released annually by Wunderman Thompson, this consumer trends report has been updated to reflect the changing environment due to the COVID-19 crisis (released May 13, 2020). The Future 100: 2.0.20 features 20 of the original 100 consumer trends that have been escalated or accelerated due to the pandemic, and also five additional trends worthy of […]
Marketing vs. Management – A Lesson from COVID-19 and the Faroe Islands
The current COVID-19 crisis has elevated the question about how organizations should be funded to market destinations, particularly in the U.S. Typically, destination marketing organizations (DMOs, sometimes called Convention & Visitors Bureaus) are funded through an accommodations or occupancy tax – an amount added to each visitor’s stay at a recognized lodging property (hotel, motel, […]
30 and Still Relevant
In 1989 I had the great privilege of working with the National Trust for Historic Preservation on a new initiative to study the relationship between preservation and promotion. That initiative led to a heritage tourism movement that has lasted three decades, in part to five principles guiding asset-based economic development. These five principles continue to […]
Cultural Heritage Tourism: Five Steps for Success and Sustainability
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing […]
Scott Wayne
Scott Wayne, M.S., is the President of SW Associates, an international consulting practice focused on sustainable development through tourism for both public and private sector clients and organizations. Scott has over 20 years of experience in the tourism industry with a focus on international sustainable tourism development and investment. His practice specializes in strategic planning, […]
Belize: Sustainable Tourism in Emerging Destinations
The consulting class at The George Washington University’s Master of Tourism Administration program set out to develop a sustainable tourism plan for the culture focusing on its distinctive culture, heritage, and nature. Two teams conducted inventory assessments and met with local community/tourism industry leaders to inform the plan. The result was a comprehensive report with […]