30 and Still Relevant

In 1989 I had the great privilege of working with the National Trust for Historic Preservation on a new initiative to study the relationship between preservation and promotion. That initiative led to a heritage tourism movement that has lasted three decades, in part to five principles guiding asset-based economic development. These five principles continue to serve as a roadmap for appropriate and sustainable growth of heritage tourism, whether focusing on historic, cultural, or natural assets. As we approach a new year, consider these principles when developing or marketing your destination. They will ensure the distinctive “personality of place” is maintained for current and future generations of travelers and residents. Focus on Authenticity and Quality In the late 80s, authenticity was not as common a word as perhaps it is today. However, the intent is the same: focusing on ... [Read More]

Cultural Heritage Tourism Book

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for ... [Read More]