What are the trends in cultural heritage tourism?
Immersive experiences, engagement with locals, authenticity, and activities/products that aren’t available at home are four trends resonating with visitors today. Another trend that destinations are grappling with is overtourism, where capacity management is necessary to ensure quality experiences and resource stewardship.
The Future 100: 2.0.20 (May 13, 2020)
Released annually by Wunderman Thompson, this consumer trends report has been updated to reflect the changing environment due to the COVID-19 crisis (released May 13, 2020). The Future 100: 2.0.20 features 20 of the original 100 consumer trends that have been escalated or accelerated due to the pandemic, and also five additional trends worthy of […]