Cultural Heritage Tourism Consultant Specializing in Sustainable Tourism Development, Planning, Management & Marketing Rita Robinette has a diverse background in market research, strategic planning, product development, and marketing. She specializes in helping communities PROTECT, CONNECT and PROMOTE their Cultural Heritage Resources. During her career, Rita has provided professional consulting, market research, and technical services to […]
Texas Heritage Trails LLC Business Plan
This award winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails’ development, marketing and management. Hargrove […]
Kansas Byways Management & Marketing Plan (2010-2020)
With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities […]
Montreal Geotourism MapGuide
Seeking a marketing strategy to showcase its historic district and also other distinctive neighborhoods, this world-class city adopted National Geographic’s Geotourism Principles, signed its Charter and invited residents to contribute content for a visitor mapguide with local recommendations about what to see and do, where to eat and shop. Hargrove served as project manager and […]