Cultural Heritage Tourism: Five Steps for Success and Sustainability
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region, or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing […]
Texas Heritage Trails LLC Business Plan
This award-winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails’ development, marketing, and management. Hargrove led […]
Kansas Byways Management & Marketing Plan (2010-2020)
With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities […]