Cheryl Hargrove is President of Hargrove International, Inc. With an emphasis on arts, culture and heritage tourism, Cheryl has worked with a diverse collection of clients over the last three decades. Cheryl utilizes her international network and broad industry experience to offer clients added value and access. A native Georgian, Cheryl has consulted on cultural heritage tourism projects in all 50 states and more than 10 countries. Author of Cultural Heritage Tourism: Five Steps for Success and Sustainability (Rowman & Littlefield, May 2017), Hargrove is frequently asked to speak on trends and best practices in cultural heritage tourism, as well as guest lecture at various conferences and classes. A recent contractor as Associate Director for National Geographic Society’s Center for Sustainable Destinations, Cheryl is perhaps best known as the first Director of Heritage Tourism ... [Read More]
Texas Heritage Trails LLC Business Plan
This award winning program from the Lone Star State recognized the need to set a course for fiscal sustainability and independence. Eight members of the state heritage trail program joined together to form a limited liability corporation (LLC) and began identifying potential products and programs to generate revenue for trails' development, marketing and management. Hargrove led a team of research and marketing experts to investigate various opportunities, determine feasibility of potential products and services, and create an actionable business plan with development schedule and criteria, marketing plan, operations and management, investment sources, and financial pro forma. The LLC is moving forward with recommended strategies outlined in the Texas Heritage Trails LLC Business Plan. ... [Read More]
Kansas Byways Management & Marketing Plan
With a team of research, planning and marketing experts, HTC Partners parent company Hargrove International helped the state of Kansas update the policies, procedures and promotional strategies to strengthen the byway program and its brand promise. The year-long planning project included a series of byway leader workshops, community meetings, and stakeholder interviews to define priorities in organization, interpretation, product development, marketing and funding to sustain and enhance the byway program. Assessment of visitor experiences along the 10 byways, review of existing plans and identification of key trends led the team to create new systems for state implementation and management along with new development and marketing strategies. ... [Read More]